ALCOM/ZZSFP FISH MARKETING STUDY
CONFIDENTIAL
Company Name: | |
Address: | |
Tel. | |
Fax. | |
Name: (Dr/Mr/Ms) | |
Position: | Date: |
1. Main Businesses
Please rank in order of importance, where 1 is the most important
Food Company | Restaurant | |||
Importer | Catering Business | |||
Exporter | Institution | |||
Wholesaler | Fishing Company | |||
Retailer | Other (specify) | |||
2 Main geographical area where business operates
(See Key below) |
3. Please state your three biggest selling fish products in order of importance
Product 1
Product 2
Product 3
4. For each product please state areas of highest demand (see key)
Example: | Product 1 | ||
Product 1 | |||
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Product 2 | |||
Product 3 | |||
5. If selling fish in Zimbabwe, to whom?
Rank in order of importance where 1 is the most important
Wholesalers | Retailers | |||
Hotels | Direct to consumer | |||
Institutions | Other | |||
Restaurants |
6. Method of distribution
Please rank in order of importance, where 1 is the most important method of distribution
Refrigerated trucks | |
Trucks | |
Rail | |
Air | |
Other | |
Not Applicable |
7. Constraints to supply
Please rank in order of importance, where 1 is the greatest constraint
a. Local supplies | b. Imports | |||
---|---|---|---|---|
Irregular availability | Irregular availability | |||
Poor quality | Poor quality | |||
Limited demand | Limited demand | |||
High prices | High prices | |||
Fluctuating prices | Fluctuating prices | |||
Other | Import restrictions | |||
Cumbersome import procedures | ||||
Other |
8. In general, is the demand for fish growing in Zimbabwe?
a. Yes, which products? | b. No, why? | |
---|---|---|
1 | High prices | |
2 | People do not like fish | |
3 | Limited availability | |
4 | Cheaper substitutes | |
Other |
If necessary, please expand on this question:
9. COMPANY'S FISH PURCHASES
Example: | ||||
Kingclip | RSA Nam Moz Bot Ang Others | |||
Please give total quantity & value over the last 12 months or state time period | ||||
Main Countries of Origin (Please circle) | ||||
FRESH/FROZEN MARINE FISH | QUANTITY (Kgs) | VALUE (Z$) | ||
Mackerel | RSA Nam Moz Bot Ang Others | |||
Hake | RSA Nam Moz Bot Ang Others | |||
“Seabream” red fish | RSA Nam Moz Bot Ang Others | |||
Sole | RSA Nam Moz Bot Ang Others | |||
Kingclip | RSA Nam Moz Bot Ang Others | |||
Other seafish | RSA Nam Moz Bot Mauritius Tanz Others | |||
Ready-to-prepare meals | RSA Nam Bot UK Spain Others | |||
Other | RSA Nam Moz Bot Ang Others | |||
FRESH/FROZEN SHELLFISH | ||||
Prawns | RSA Nam Moz Bot Ken Mauritius Tanz Others | |||
Oysters | RSA Nam Others | |||
Mussels | RSA Nam Bot Others | |||
Lobsters/crabs | RSA Nam Moz Bot Tanz Mauritius Ken Others | |||
Other | RSA Nam Moz Bot Mauritius Ken Tanz Others | |||
FRESH/FROZEN FRESH WATER FISH | ||||
Bream | RSA Zim Zam Ken Mlw Tanz Others | |||
Catfish | RSA Zim Zam Ken Mlw Tanz Others | |||
Trout | RSA Zim Zam Ken Mlw Others | |||
Kapenta | Moz Zim Zam Ken Tanz Others | |||
Other | RSA Zim Zam Ken Mlw Tanz Others | |||
DRIED FISH | ||||
Kapenta | Moz Zim Zam Tanz Ken Others | |||
Mackerel | RSA Nam Moz Bot Ang Others | |||
Other | RSA Nam Moz Bot Zim Zam Mlw Tanz Others | |||
CANNED FISH | ||||
Sardines | RSA Nam Bot Portugal Spain Morocco Others | |||
Pllchards | RSA Nam Bot Portugal Spain Morocco Others | |||
Tuna | RSA Bot Thai France Others | |||
Shellfish | RSA Bot Thai France Others | |||
Other | RSA Nam Bot Portugal Spain Morocco Others | |||
SMOKED FISH | ||||
Trout | RSA Zim Zam Others | |||
Salmon | Norway UK Can Others | |||
Mackerel | RSA Nam Ang Others | |||
Marlin | RSA Nam Bot Others | |||
Other | RSA Nam Bot Maur Others | |||
OTHER PRODUCTS (please state) | ||||
10. EXPORTS AND RE-EXPORTS
Fish and Fish Products
Destination (Please Circle) | Please give total quantity & value over the last 12 months or state time period | |||
FRESH/FROZEN MARINE FISH | QUANTITY (Kgs) | VALUE (Z$) | ||
Mackerel | Moz Bot Ang Zam EU Others | |||
Hake | Moz Bot Ang Zam EU Others | |||
Other seafish | Moz Bot Ang Zam EU Others | |||
Ready-to-prepare meals | Moz Bot Ang Zam EU Others | |||
Other | Moz Bot Ang Zam EU Others | |||
FRESH/FROZEN FRESHWATER FISH | ||||
Bream | RSA Nam Moz Bot Zam EU Others | |||
Kapenta | RSA Nam Moz Bot Zam Ang EU Others | |||
Trout | RSA Nam Bot Zam EU Others | |||
Other | RSA Nam Moz Bot Zam EU Others | |||
DRIED FISH | ||||
Kapenta | RSA Nam Moz Bot Ang Zam Zal EU Others | |||
Mackerel | RSA Nam Moz Bot Ang Zam Others | |||
Other | RSA Nam Moz Bot Zam EU Others | |||
CANNED FISH | ||||
Sardines | Moz Zam Others | |||
Pllchards | Moz Zam Others | |||
Tuna | Moz Zam Others | |||
Shellfish | Moz Zam Others | |||
Other | Moz Zam Others | |||
SMOKED FISH/FISH PRODUCTS | ||||
Trout | RSA Nam Moz Bot Zam Others | |||
Other | RSA Nam Moz Bot Zam Others | |||
OTHER PRODUCTS (please state) | ||||
11. ANY OTHER COMMENTS