Egg retailing in a Bangkok market
E. Seidler
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ISBN 92-5-104932-7
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© FAO 2003
PRODUCTION
EGG PRODUCTION CYCLE
PRODUCTION COSTS AND PROFITS
Chapter 2 - Marketing quality eggs
QUALITY CRITERIA
QUALITY MAINTENANCE
GRADING AND STANDARDIZATION
Chapter 3 - Egg packaging, transport and storage
Chapter 4 - Marketing organization for eggs
DIRECT MARKETING
MARKETING CHANNELS
MARKETING INTERMEDIARIES
EVALUATION OF THE MARKETING CHANNEL
Chapter 5 - Pricing and sales policy
Chapter 6 - Marketing services
EXTENSION AND TRAINING
MARKET INFORMATION SERVICES
MARKETING RESEARCH
PROGRAMMES TO EXPAND CONSUMPTION
TRADE ASSOCIATIONS
CREDIT
Chapter 7 - Live bird marketing
QUALITY CRITERIA
PROCESSING
MARKETING ORGANIZATION FOR LIVE BIRDS