Egg Marketing - A Guide for the Production and Sale of Eggs


ISSN 1010-1365
FAO AGRICULTURAL
SERVICES BULLETIN
150

FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome 2003




Table of Contents



Cover photograph:

Egg retailing in a Bangkok market
E. Seidler

The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.

ISBN 92-5-104932-7

All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission should be addressed to the Chief, Publishing Management Service, Information Division, FAO, Viale delle Terme di Caracalla, 00100 Rome, Italy or by e-mail to [email protected]

© FAO 2003


Table of Contents


Preface

Introduction

Chapter 1 - Egg production

PRODUCTION
EGG PRODUCTION CYCLE
PRODUCTION COSTS AND PROFITS

Chapter 2 - Marketing quality eggs

QUALITY CRITERIA
QUALITY MAINTENANCE
GRADING AND STANDARDIZATION

Chapter 3 - Egg packaging, transport and storage

PACKAGING OF SHELL EGGS
STORAGE OF EGGS
TRANSPORT OF EGGS

Chapter 4 - Marketing organization for eggs

DIRECT MARKETING
MARKETING CHANNELS
MARKETING INTERMEDIARIES
EVALUATION OF THE MARKETING CHANNEL

Chapter 5 - Pricing and sales policy

DEMAND AND SUPPLY
PRICING
DEVELOPMENT OF SALES OUTLETS

Chapter 6 - Marketing services

EXTENSION AND TRAINING
MARKET INFORMATION SERVICES
MARKETING RESEARCH
PROGRAMMES TO EXPAND CONSUMPTION
TRADE ASSOCIATIONS
CREDIT

Chapter 7 - Live bird marketing

QUALITY CRITERIA
PROCESSING
MARKETING ORGANIZATION FOR LIVE BIRDS

References

Photographs

FAO TECHNICAL PAPERS

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