Pioneering a new approach
to communication
in rural areas:
the Peruvian experience
with video
for training
at grassroots level

Author: Colin Fraser
Year: 1987

Acknowledgements

Introduction

Author's note

Peru and its agriculture

The origins of CESPAC

The conceptual framework

The communication technology

The Equipment Used

Durability and Maintenance

Quantities of Equipment

Training of Peruvian staff, their selection and numbers

Staff Training and Motivation

Staff Selection

Staff Resources

The production of video and other materials and their use with farmers

The Video Programmes

The Printed Materials

The Methodology at Work in the Field

The Reach of the Project

Why has the Use of Video in Peru been so limited to Training?

Institutional framework, external financing and costs

Observations and conclusions

Pioneering a new approach to communication in rural areas: the Peruvian experience with video for training at grassroots level

TABLE OF CONTENTS

Pioneering a new approach
to communication
in rural areas:
the Peruvian experience
with video
for training
at grassroots level