|
Pan African Rinderpest Campaign (PARC) Campaign Communication Guide |
Author: Jonathan Villet
Produced by: the Technical Cooperation
Programme (TCP/RAF/6765) and the Information Division, FAO - 1988.
Year: 1998
TABLE OF CONTENTS
Rinderpest in Africa
The challenge
Success depends on people's co-operation
Campaign communication
Audiences and media
Selecting the best media for target audiences
Types of media and activities
Multi-media strategy
Using radio
Reaching nomads with radio
What messages?
Using the PARC kit
Field-testing
Preparation and launching the campaign
Timetable for action
Organization and budget
Preparing a campaign communication proposal
Rinderpest - a deadly history
Regional overview