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2. The role of law in food marketing systems

The role of law in relation to food marketing systems is multi-faceted, but for the purposes of this discussion, law can be regarded as having the following three main functions.

(a) Enabling functions which provide the essential legal framework for the marketing system. Enabling functions are performed by laws which establish:

(b) Economic regulatory functions which seek to promote, guide and discipline the operation of markets. This function would be performed by a wide range of laws, including laws dealing with competition, uniform weights and measures, food quality standards and tax. (Other mechanisms such as unwritten market rules and standard contracts adopted by market authorities or trading associations, may also serve to regulate the economic functioning of markets.)

(c) Constraining functions designed to restrict the operation of the market in some way in order to avoid socially undesirable consequences. Typical examples of this are found in laws dealing with environmental and consumer protection (e.g. laws establishing maximum residue limits for pesticides in foods).

Legal rules operate in different ways. A distinction may be made on the basis of the object of the legislation between regulations which:

This classification gives a general indication of the extent to which a legal mechanism substitutes political decision making for the decisions of the market and will often also be an indicator of the likely enforcement costs. Generally, legal rules which serve an enabling function would relate to structure and would have low enforcement and compliance costs. Rules with an economic regulatory function would mainly prescribe conduct but may also seek to prescribe results.


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