Market research is essential before embarking on any agroprocessing venture. This guide describes, in fairly simple terms, the market research that agroprocessors can carry out, and some of the ways of doing such research. It is addressed to entrepreneurs and companies who are planning to develop or expand medium-sized agroprocessing businesses. It is also intended to be used by banks who need to understand the potential market before lending for agroprocessing, by consulting firms and individuals offering market research services in developing countries and by government agencies and policy-makers interested in developing the agroprocessing sector.
