Extension reform requires policy vision and determination, and a nationwide strategy that holds promise of implementation. Whether to decentralize, privatize, or institute contractual arrangements with the private sector (including venture capital companies, NGOs, rural producer organizations, and extension advisory service firms), or to promote end-user financing (or co-financing) of extension, these are country-specific questions that will require systematic analysis and preparation, and involve gradual change, system coordination and system oversight. Within the framework of such a policy vision, a multimedia communication strategy will also need to be designed and implemented.
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