The Processing and Marketing of Anchovy in the Kanniyakumari District of South India Scope for Development-BOBP/WP/85

WORKING PAPERS - BOBP/WP/85

The Processing and Marketing of Anchovy
in the Kanniyakumari District of South India
Scope for Development

by
T. Bostock
Post-Harvest Adviser, BOBP/ODA, Madras
M. H. Kalavathy
Consultant Sociologist, BOBP/ODA, Madras
R. Vijaynidhi
Consultant Marketing Adviser, KDFSF, Nagercoil


Executing Agency: FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS

Bay of Bengal Programme Madras, India, 1992

Table of Contents


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© FAO 2004

PREFACE

From 1989 to 1992, the Bay of Bengal Programme’s (BOBP) Post-Harvest Fisheries Project, funded by the Overseas Development Administration (ODA) of U.K., has been working together with the Kanniyakumari District Fishermen’s Sangams Federation (KDFSF) based in Nagercoil, Tamil Nadu, India, to provide assistance in resolving several problems associated with the traditional practice of drying and marketing Anchovy. It was shown that losses in potential earnings as a result of poor fish landing, spoilage and low product quality were very significant. This was due primarily to the local practice of drying the fish directly on the beach sand.

An analysis of the market, both domestic and export, provided several important insights into the potential for developing value-added and higher quality products based on the existing, traditional kattumaram fishery. These have shown that dried Anchovy is a highly desirable product amongst a wide range of socio-economic groups in many countries, ranging from West Asia through South Asia to Southeast Asia. Given quality and presentational improvements, a quality premium is payable which can mean a fivefold increase in the product’s wholesale price.

Simple and low-cost drying racks made from casuarina poles and second-hand netting were developed with the participation of artisanal fishermen from Kanniyakumari. These were demonstrated as being a technically and socio-economically desirable means of achieving improvements in product quality and providing a simple method of enhancing producers’ incomes.

This paper describes not only the development of the technical systems which have helped the KDFSF and fishermen achieve these results. but also discusses the methodologies and socio-economic considerations behind the project. Emphasis is placed on analysing potential impact on the target communities.


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TABLE OF CONTENTS


WORKING PAPERS - BOBP/WP/85pdf

SUMMARY

1. INTRODUCTION

1.1 Fish production and marketing in Kanniyakumari District
1.2 Anchovy
1.3 Social organization
1.4 Post-harvest losses
1.5 Project inputs

2. FISHERY

2.1 Species and distribution
2.2 Fishing methods
2.3 Utilization of the catch
2.4 Traditional drying
2.5 Packing and storage

3. THE MARKETING OF DRIED ANCHOVY

3.1 Traditional market channels
3.2 The market for dried Anchovy for human consumption
3.3 The market for dried Anchovy for animal feeds

4. THE DEVELOPMENT PROGRAMME

4.1 Hypothesis and approach
4.2 Establishing initial technical feasibility of rack drying
4.3 Pilot production trials
4.4 Pilot marketing trials
4.5 Synopsis of market potential

5. DEVELOPMENT PROPOSALS: DESCRIPTION AND ECONOMIC APPRAISALS

5.1 Introduction
5.2 The Anchovy resource in Kanniyakumari District
5.3 Cost of rack-drying system
5.4 Comparison of traditional (sand) drying with improved (rack) method
5.5 Proposed multi-product manufacturing unit

FIGURES

1. Principal fishing communities of Kanniyakumari District
2. Anchovy species of commercial importance in South India
3. Principal Anchovy seasons along the coast of South India
4. The main gear used to catch anchovy

(a) Gillnet; (b) Boat seines (c) Beach seines

5. Traditional market channel for dried Anchovy in Tamil Nadu
6. Anchovy market channels for domestic and export markets
7. Exports of dried fish from India (total) and to Sri Lanka, 1980-91
8. Dried Anchovy imports Sri Lanka
9. Imports and marketing channel for dried Anchovy in Sri Lanka
10. Anchovy drying rack

APPENDICES

I. Process flow chart for dried Anchovy and Anchovy products
II. Proposed organizational structure for Anchovy production unit.

— Description and roles

BIBLIOGRAPHY

PUBLICATIONS OF THE BAY OF BENGAL PROGRAMME