FAO AGRICULTURAL SERVICES BULLETIN
N. 141
by
John Tracey-White
Food and Agriculture Organization of the United
Nations
Rome 1999
A. Who the Guide is for?
B. The Development Process
C. Key Issues
D. Summary of the Market Planning Process Described in the Guide
E. Further Reading
CHAPTER 2: UNDERSTANDING THE MARKETING SYSTEM
A. The Main Focus of the Guide
B. Marketing Intermediaries
C. Marketing Channels
D. Objectives of Market Infrastructure Improvements
E. Overview of Marketing Problems to be Addressed
A. Policy Framework
B. Reviewing the Existing Marketing System
C. The Basic Purpose of the Market Development
D. The Main Elements or Functions to be Included
E. Available Financial Resources and Expertise?
CHAPTER 4: MARKET OPERATIONAL ISSUES
A. Market Management and Operating Procedures
B. Operational and Technological Changes
C. The Activities to be Incorporated
D. Institutional Arrangements
E. The Market as a Business
CHAPTER 5: GENERAL FACTORS IN MARKET PLANNING AND DESIGN
A. Introduction
B. Food Distribution and Rural and Urban Planning
C. Major Influences on Market Planning
D. The Accommodation Brief
E. Design Approach and Options
F. The Site Location and Planning Strategy Site Location
G. Utilization of Space in Markets
H. The Market Master Plan:
CHAPTER 6: EVALUATION OF MARKET DEVELOPMENT OPTIONS
A. Options for Development
B. Appraisal Methods and Tools for Economic and Financial Analysis
C. Which Technique to Use to Evaluate Simple Markets
D. Evaluation of Wholesale Markets
E. Estimating Development Costs
F. Social and Environmental Impact of Marketing Projects
CHAPTER 7: FURTHER STEPS IN THE DESIGN PROCESS
A. Programming Requirements
B. Involvement of Market Users - the Participatory Planning Process
C. Surveys for Development
D. Development Preconditions
A. General Issues Relating to all Market Types
B. Rural Primary Markets
C. Rural Assembly Markets
D. URBAN WHOLESALE MARKETS AND FOOD CENTRES
E. Urban Retail Markets
A. Preliminary Activity Check List
B. Criteria for Screening and Prioritising Market Improvements
C. Market Survey Check Lists
D. Marketing Policy Issues
E. List of Further Reading on Marketing Infrastructure