COMMUNICATION FOR DEVELOPMENT
CASE STUDY
18
Prepared by Armorer Wason
In collaboration with
Extension, Education and Communication Service
Research, Extension and Training Division
Sustainable Development Department
FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome, 2002
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© FAO 2002
About the author
Armorer Wason is an international consultant specializing in mass media, communications and public affairs. A Russian-speaker, she has produced television documentaries for western and post-Soviet audiences on health and social issues, history and current affairs in former communist countries. She has carried out frequent assignments for the British Broadcasting Corporation (BBC), the African Development Bank (ADB), the Department For International Development (DFID) and the Food and Agriculture Organization of the United Nations (FAO) since 1997. In Tajikistan she was responsible for initiating the operation of the FAO project "Radio Broadcasting for Private Farmers", and elaborating the strategy for audience research and project implementation.
Farming in Tajikistan
Mass media in Tajikistan
Project basis
Radio channels
Project strategy
Editorial control
Participatory audience research
Focus group methodology
Staff capacity and training
Promotion
Editorial control
Participatory audience research
Use of focus group research
Capacity and training
Programme reach and sustainability
Next steps