Participatory Communication Strategy Design (PCSD) is normally conducted by a team of facilitators such as extension staff, field workers, communication and media experts in radio, video production and graphic designers. Development workers and communication specialists can use the handbook in two ways. First as a reference guide as they develop their Communication Strategy in the field and second as training guide as they prepare others to develop Communication Strategies. For those who have not been trained in PCSD, it is advisable to attend a training workshop in which the principles and procedures of the activity can be learnt and practised before applying them to a community group.
This handbook is very much a working document and feedback would not only be welcome but is positively encouraged. Please send comments to:
The Communication for Development Group, Sustainable Development Department, FAO, Viale delle Terme di Caracalla, 00100 Rome, Italy e-mail: [email protected] - www.fao.org
The Director, SADC Centre of Communication for Development, 6th Floor, Merchant House, 43 Robson Manyika Avenue. P.O. Box 4046, Harare, Zimbabwe. E-mail: [email protected] Phone: (263 - 4) 722723, 722734, 726821/5/6/
Fax: (263 - 4) 722713.
