The green revolution raised Vietnamese farmers' awareness converted their natural farming methods into conventional agriculture using short-term rice and vegetable hybrids and intensive inputs of agrochemicals. Unfortunately, Vietnamese society nowadays has a considerable concern about conventional farming's side-effect on human health and the natural environment. There is a robust demand for healthy or organic food in urban areas and rural communities. In response to this issue, the government has initiated the organic agriculture strategy for Vietnam in 2017 while growers and processors continue to practice organic agriculture for domestic consumption and exports over the last decade. Drawing on evidence from qualitative research with government officials, researchers, NGOs, media, processors, and organic growers in Vietnam, this chapter aims to shed light on the organics industry. It places interest on the perceptions of stakeholders with particular reference to (1) scope of adoption of organic agriculture, especially organic rice farming, (2) awareness of domestic and international standards and markets for organic food, (3) perception of government policies for the organic agriculture movement in Vietnam, and (4) the perception of current research activities on organic farming and practices inside the country. A review of the literature and a profile of current research activities in key agricultural research institutions and universities in Vietnam are also given.