Objective(s) of the engagement
FAO partnered with DreamWorks Animation LLC, the United Nations Creative Community Outreach Initiative and the UN Foundation to mark the International Year of Fruits and Vegetables with a digital campaign using the positive, colorful Trolls characters. #TrollsFoodHeroes encouraged children to “be a food hero like the Trolls” and “eat more fruits and vegetables”, “eat all kinds of fruits and vegetables” and “don't waste fruits and vegetables”. [26 Nov 2021 – 28 Feb 2022]