Croatia imports a large part of the fruits and vegetables it consumes. Yet, with a rich national tradition of fruit and vegetable production – and optimal climate and soil conditions for it – the country has real potential to produce more. It could meet the demand for high-quality produce at home, while also accessing export markets.

A targeted audience of representatives from Croatia’s government, producer organizations, processors, wholesalers and retailers attended a high-level forum here today, to discuss how best to unlock that potential.