Montenegro is building on its rich cultural and food heritage and well-preserved natural beauty to become a destination for sustainable tourism. The country’s fast-growing tourism industry already accounts for nearly a quarter of Montenegro’s gross domestic product, with most of that tourism concentrated along the Adriatic coast.

Keen to attract visitors to its inland areas too, particularly the mountainous northern region, Montenegro is working with the Food and Agriculture Organization of the United Nations (FAO) and the European Bank for Reconstruction and Development (EBRD) to promote local gastronomy alongside tourism. But as well as encouraging tourists to visit production areas, the country is also striving to bring local products to tourism hotspots.