When the local dairy supply centers closed because of the COVID-19 emergency, Alvaro Ramon, a cattle farmer and milk supplier in the Amazon region of Ecuador, was left with many gallons of milk and a spirit of solidarity. He decided to give away his surplus milk to help the families affected by the lockdown and the broken supply chain.

One morning at the beginning of the pandemic, when restrictions were first put in place, Alvaro posted on social media, "If you know someone who needs milk, we are giving it away today.” He hoped that this post would reach more families in need and motivate other local producers who were in similar situations.