An ingenious idea to expand business by helping farmers
We can easily see the truth of the maxim “necessity is the mother of invention” – or rather “ingenuity” in the case of Osman Majid, a young video dealer, locally known as a Deejay (DJ), who lives in Nathenje, a small town on the outskirts of Malawi. Unlike most other DJs, Osman has quickly expanded his video business and created a new customer base by screening farmer-training videos and sharing the videos on phones.
Title of publication: Access Agriculture Blog
المؤلف: Savitri Mohapatra
مؤلفين آخرين: Access Agriculture
المنظمة: Access Agriculture
السنة: 2021
البلد/البلدان: Malawi
التغطية الجغرافية: أفريقيا
النوع: مقالة في مدونة إلكترونية
النص الكامل متاح على: https://www.accessagriculture.org/blogs/ingenious-idea-expand-business-helping-farmers
لغة المحتوى: English