Life in the rural areas of Armenia has perks but has never been easy. Around one-third of villagers live below the poverty line. This situation has been further exacerbated by COVID-19, which has imposed greater financial challenges by restricting the opportunities for trade and seasonal work abroad. At the same time, the significant price increase among everyday goods has made life even more challenging for rural families in Armenia to make ends meet.

The issue is not only the price of food for human consumption. The soaring prices of animal feedstuff has made it hardly possible to keep their livestock and poultry – important sources of meat, dairy products, and eggs for many families.