Provision of advice and other services related to farming at the village level is critical for enhancing the incomes of small and marginal farmers. Creation of an eco-system that can support the emergence of agri-entrepreneurs through delivery of these services at the village level is the only way forward if we are keen to enhance farm incomes. In this Good Practices Note, S Baskar Reddy, Rajendra Jog, Parikrama Chowdhry and Aravind Thumbur reflect on their experiences with developing and scaling up a model of agri-entrepreneurship by forging partnerships with a number of agencies.