During two decades of monopoly cocoa marketing by the Vanuatu Commodity Marketing Board (VCMB) farmers were not able to take advantage of significant price premiums available for organic and single origin cocoa. It is only now that these markets have become a realistic prospect. The VOCGA case study looks at how a Pacific island enterprise has taken advantage of these opportunities. Ni-Vanuatu cocoa growers, with their long tradition of fermentation are well placed to sell to secure markets at a premium price. In addition, there are niche market possibilities for single origin and organic cocoa. Good fermentation, adhering to high quality standards, is fundamental to accessing all these market options.