This is the story of a farmer, Ioan Florea, of the Săcele commune, Constanţa county, who incorporated, in 1998, the FLORA Family Association. It was the initiative of the Florea family members, who decided to switch to a new form of agriculture, the private one, believing that professionalism and responsibility could bring remarkable results. Results soon showed up, even if the road to a profitable business was neither short, nor paved with … profit.