In this website, IFAD has launched a digital campaign with the hashtag #ItsAboutPeople, which shares the diverse voices of rural people from around the world on our website and social media platforms. To amplify rural people's voices and stories in the lead up to the UN Sustainable Development Summit and to put the spotlight on the human side of the new SDGs,  The stories (a mix of text, photos and video) show how when given tools and resources, small-scale agricultural producers and rural entrepreneurs can transform their communities and help the world meet the SDGs.