Tourism development in rural areas has multiple directions, but its configuration from the new ruralityis generating profound socio-cultural and nature transformations on  rural  communities, taking  an  important  role  in  defining  intervention  strategies  by the economy. The research aims to describe the position and the intervention actions, which currently have several external actors to the tourism development as well as their implications  for  rural  communities. Therefore, it  identifies  the  position  assumed  by certain international organizations, Federal government agencies, and even Civil Society Organizations in Mexico, and the impacts generated by the fragmentation of communal land, the weakening of local organizational structures, restructuring economic and market opening, and even community confrontations by recreational use of resources.