Rural businesses can develop in very diverse sectors of activity. The local opportunities will usually depend on the specific characteristics of the territory. Targeted investments in areas of local opportunity can create jobs, increase spending power and create sustainable economic growth in rural areas. One growth area in recent years has been rural tourism, with businesses having the opportunity to take advantage of an increasingly urbanised and relatively affluent population wishing to visit the countryside for space and relaxation. In other cases, cheap land prices or natural assets can create the potential to profitably invest in high-tech bio economy or renewable energy infrastructure.