The disruptive potential of upcoming digital technologies and automation is on everybody’s lips. We are being told that 37% of the EU population does not have basic digitization skills and is therefore in need of re-educating itself – not only in IT but also in automation. A 2017 Report by McKinsey Global Institute notes that 30% of tasks in 60% of the occupations could be automated by 2030. Even in agriculture, the world’s oldest sector, digital consumer-to-farm platforms, remote sensing, blockchain and IoT sensors have started to revolutionize the food system across Europe