In the surreality of March 2020, as states closed the doors on business, my colleague Alyssa Hartman had a great idea. Watching businesses struggle, she wondered what she could do as a non-essential worker to help farmers and bakers. We set up a time to chat.

Alyssa is executive director of the Artisan Grain Collaborative (AGC), a group of individuals and organizations working to strengthen and promote the diversity of grains on the landscape in the Upper Midwest. She and I brainstorm on the phone a lot, thinking about actions to help create awareness of grains and rebuild regional grain networks. But when we spoke—as the pandemic began to change everyday life—I didn’t need to think hard about strategy.