A Geographical Indication (GI) is a sign used on goods that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Most commonly, a GI consists of the name of the place of origin. The specific qualities involved are the result of local natural or human factors. GIs thus represent a collective asset linked to the local heritage and reputation. GIs are protected by intellectual property rights, in accordance with the World Trade Organization’s Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) and the Geneva Act of the Lisbon Agreement on Appellations of Origin and Geographical Indications.