An ingenious idea to expand business by helping farmers
We can easily see the truth of the maxim “necessity is the mother of invention” – or rather “ingenuity” in the case of Osman Majid, a young video dealer, locally known as a Deejay (DJ), who lives in Nathenje, a small town on the outskirts of Malawi. Unlike most other DJs, Osman has quickly expanded his video business and created a new customer base by screening farmer-training videos and sharing the videos on phones.
Title of publication: Access Agriculture Blog
Author: Savitri Mohapatra
Other authors: Access Agriculture
Organization: Access Agriculture
Year: 2021
Country/ies: Malawi
Geographical coverage: Africa
Type: Blog article
Full text available at: https://www.accessagriculture.org/blogs/ingenious-idea-expand-business-helping-farmers
Content language: English