The most recent numbers show that a considerable amount of the food being wasted is generated in households. In Turkey alone, around 19 million tonnes of food gets lost or wasted every year. This highlights consumer behaviour as one of the underlying drivers of food waste globally.

To ensure improvement in this area, the Food and Agriculture Organization of the United Nations (FAO) and Turkey’s Ministry of Agriculture and Forestry last year kicked off a national media campaign named ‘Save Your Food’, as part of the SAVE FOOD: Global Initiative on Food Loss and Waste Reduction, to raise awareness of the impacts of food loss and waste, to encourage action, and to promote collaboration along the food supply chain.