There is growing evidence demonstrating the role of rural family poultry in enhancing food and nutritional security of the poorest; in reducing their livelihood vulnerability and insecurity; and in promoting gender equity. This good practice showcases how an innovative private-community partnership transformed the livelihoods of highly vulnerable families in the far flung regions of West Bengal. It is based on the success of a rural poultry value chain that delivers three week old chicks to the doorstep of women rearers. As a result, small poultry assets, which were otherwise deemed as unproductive, have transformed into profits, nutrition, food security, and empowerment for ultra poor poultry rearers.