In Mexico, sustainably and inclusively investing in natural resource management could create jobs and prevent environmental degradation.  Despite some progress, significant gender gaps persist in this area. In 2020, only 1.15 percent of the funds of Mexico's main forest sector support program were allocated for exclusively women-led projects. Also, funds directed to communities are likely managed mostly by men. To close this gap, programs need to be designed in a way that encourage women to apply, support them to succeed in getting the funds, and manage their projects. 

Following diagnostics that identified structural and behavioral barriers for women, a multidisciplinary team, including gender, environment, and behavioral science experts, explored how to encourage women in rural areas of Mexico to engage in a call for proposals.