The new Common Agricultural Policy for 2014-2020 prioritises innovation in order to help the sector adapt to the new competitive environment, and promote “greener” policies. In a recent interview with EurActiv, Phil Hogan, Commissioner for Agriculture and Rural Development, talked about an “Agri-tech revolution” and the use of advanced ICT at all stages in the food chain on the farm, through to processing and retailing. “Such innovations will improve the quality of crop production, the quality of livestock health, but also, crucially, the quality of life for farmers,” he noted.