Turkish bank’s ad campaign honours family farms
This video advertisement combine dazzling rural images with a nostalgic Turkish song and the Twitter hashtag #senbirakipgitmediye. They are part of a major campaign launched in late November by Sekerbank, targeting small-scale farms with special loan products.
Title of publication: News - FAO Regional Office for Europe and Central Asia
Organization: Food and Agriculture Organization of the United Nations (FAO)
Year: 2014
Country/ies: Türkiye
Geographical coverage: Europe and Central Asia
Type: Newsletter article
Full text available at: http://www.fao.org/europe/news/detail-news/en/c/270889/
Content language: English