The Art of Dar HD -The most exclusive gourmet products from Transylvania
The Art of Dar combines the highest quality Transylvanian foods and crafts. It has successfully used a news story, provoking media interest, to raise the profile of Transylvanian products in general and it was created as an innovative way of found raising. The product line was launched at the SIAL global food fair in Paris, in October 2012. It is sold in limited numbers.
Organization: ADEPT Fundation
Year: 2013
Country/ies: Romania
Geographical coverage: European Union (European Union)
Type: Video
Full text available at: https://www.youtube.com/watch?v=w-yQZU-UvE8
Content language: English, Romanian