Serbia has a dynamic horticulture industry. But with increased competition from the European Union, Serbian producers need to find ways to get an edge in the market, both at home and abroad.

Recently the country’s renowned Oblačinka from Oblačina sour cherry and Arilje raspberry received geographical indication (GI) status in line with new regulations – a move that could breathe new life into the local economy.

A GI is a public label that recognizes the clear link between a high-quality product and its place of origin – think Parmigiano-Reggiano or Champagne, for example.