The purpose of this volume is to provide FAO member countries with insights into institutional change and how a different type of market incentive contributes to the redefinition and adoption of sustainable practices by farmers. It contributes to FAO’s normative work on sustainable agrifood chains and voluntary standards by providing an institutional analysis of innovation systems. This analysis focuses our attention on the important organizational work of local-level actors in setting up networks that link research, technology development, education, community development, certification, price committees and seed networks together while creating local markets for sustainably farmed products.