Marketing as a performance
Some 30 years ago, eminent anthropologist Paul Richards described the practices of smallholder farmers as a type of performance, similar to theatre or a musical act. Farmers acquire skills and competence through practice, rehearsal and improvisation. I have recently learned that the same applies to the marketing of farm produce.
Title of publication: Access Agriculture Blog
Autor: Paul Van Mele
Otros autores: Access Agriculture
Organización: Access Agriculture
Año: 2022
País(es): Ecuador
Cobertura geográfica: Consejo Agropecuario Centroamericano (CAC), Central American Integration System (SICA), Comunidad de Estados Latinoamericanos y Caribeños (CELAC), América del Norte, América Latina y el Caribe, Mercado Común del Sur (MERCOSUR)
Tipo: Artículo de blog
Texto completo disponible en: https://www.accessagriculture.org/blogs/marketing-performance
Idioma utilizado para los contenidos: English