African Rice Center: “The quality is very important for us to push back the dumping from outside, if we don’t do it; whether its from Africa, whether it’s from my mother’s kitchen, people are not going to buy it, so we have to become competitive, we have to develop competitive advantage and quality is the most important element in competitive advantage and, it’s within our reach, we can do it.” The following video from Africa Rice Center (Africarice) describes how farmers in Benin use various techniques to obtain and maintain a good quality of their locally produced rice.