This study presents findings from a qualitative research study conducted in Chiapas, Mexico that is one component of a larger activity funded by the Walmart Foundation and implemented by the International Food Policy Research Institute (IFPRI), titled Applying New Evidence for Women’s Empowerment (ANEW). ANEW seeks to generate evidence from mixed-methods evaluations of women’s empowerment in production and other entrepreneurial efforts at different nodes of agricultural value chains and aims to develop and validate measures of women’s empowerment that focus on agricultural marketing and collective empowerment at the group level, both of which build upon the project-level Women’s Empowerment in Agriculture Index for Market Inclusion (pro-WEAI+MI).