A livelihoods study by SNV in 2007 concluded that it was possible to increase the income of banana producers four-fold by increasing productivity and quality per acre grown by the average household. To take up this method, a robust and effective method of transforming the mindset and practices of farmers was needed. This is the story of how SNV used demonstrations, complemented by other innovative approaches not only to deliver agronomic skills but also to motivate the adoption of best practices in the principal banana producing communities of Zimbabwe.