By supporting the production of high-quality cocoa beans, this initiative has also provided family farmers with access to the international fine chocolate market. The premium bean-to-bar market pays up to four times more for cocoa beans and offers farmers the chance to take a fresh look at their own business. “They usually sell to the middleman, who in turn sells to another middleman and, in the end, they do not get a return as good as they could”, explains the Coordinator of the Cocoa and Livestock Program in Brazil, Paulo Lima.