The aim of the research was to attempt to ascertain and better understand the marketing practices of agricultural mechanization hire service enterprises (AMHSEs) in development contexts. The research approach taken was mainly qualitative and abductive. It took an exploratory, historical and descriptive approach and was based on two literature research and reviews and online key informant one-to-one in depth interviews. The analysis conducted on the findings was based on thematic analysis using a theoretical framework, constructed and based on different types of marketing and their related characteristics. The results of the research provided that there was scant evidence in sources of secondary data and information on AMHSEs’ marketing practices and from the interviews very much the same also emerged. However, seven AMHSEs’ marketing practices were found from the research and these were: networking; ascertaining farmers’ and other agri-food value chain actors’ demand; booking services; pricing of services; distribution and promotion of services; contracting; and partnering. What also emerged clearly from the research was that the subject matter of AMHSEs’ marketing practices was novel in nature as seemingly little, if any, research had been conducted on the subject matter previously. Consequently much further research is needed within this unexplored realm of research.