A well organized pro-poor initiative from a private company, Yashwant Agritech Pvt Ltd (YAPL), has produced and sold a productive synthetic hybrid bird suitable for rearing in harsh agro-climatic rural environments. It has proved to be a valuable source of income for the poor households. This practice has promoted participatory, sustainable development of backyard and small scale poultry farming in the Vidharbha area of Maharashtra and the bordering states of Rajasthan, Gujarat, and Madhya Pradesh in India.