This practice documents the work of the Professional Assistance for Development Action (PRADAN), a leading NGO in India, in regarding the organization and support for rural women to take up poultry rearing, and develop this into a successful market-linked enterprise. Women poultry rearers have been organised into a Poultry Producers’ Cooperative in the district of Hoshangabad in Madhya Pradesh. Through the cooperative, these women have been successfully linked to a remunerative though volatile poultry market. In addition, the collective institutional structure has facilitated skill and knowledge building on improved management and rearing practices, as well as disease control.