This practice highlights the positive outcomes of the promotion of backyard poultry farming in West Bengal. In addition to improving the production and supply of eggs and poultry meat, interventions generated self-employment leading to a reduction in rural poverty and the empowerment of rural women. The practice documents one of the Family-based Poultry Distribution Schemes of the Government of West Bengal, under which poultry birds are distributed to poor rural households throughout the State. The practice also highlights the contribution of the scheme in poverty reduction and improvement in household food supplies.