This technology provides information and advice on egg production and sale in developing countries with an emphasis on marketing, i.e. producing in order to meet market demands. Market-led egg production enables long-term business survival, higher profits and improves the egg producers’ living standards. Improvement measures discussed in this publication have been found to be effective in practice. However, as is inevitable with any publication attempting to address such a wide range of conditions, some of the recommendations and observations found herein may be unsuitable to the reader’s particular circumstances. The reader should select what appears advantageous for the solution of his or her own particular problem(s).