Modern agriculture is underpinned by a colonial, industrial and productivist discourse. Agricultural practices inspired by this discourse have fed billions but degraded socio-ecological systems. Regenerative agriculture (RA) is a prominent alternative seeking to transform food production and repair ecosystems. This paper proposes that RA discourse is supported by a shared storyline binding diverse actors and discourses together—a discourse coalition. Consequently, multiple discourses contribute to the over-arching discourse of RA. A discourse analysis was conducted on texts from ninety-six organisations and complimented by twenty-two interviews in Australia and the USA. This analysis identified nine discourses contributing to RA discourse: Restoration for Profit; Big Picture Holism; Regenerative Organic; Regrarian Permaculture; Regenerative Cultures; Deep Holism; First Nations; Agroecology and Food Sovereignty; and Subtle Energies. This paper describes and examines these component discourses and discusses tensions that may make RA vulnerable to co-optation and greenwashing, diluting its transformative potential.