Organic agriculture has managed to attract the attention of local governments and economic operators and also to find space in discussion platforms and official strategy papers (concluding statement of the Euro-Mediterranean Ministerial Conference on Agriculture, Venice 2003 and the Mediterranean Strategy for Sustainable Development, approved in 2005 as part of the UNEP Mediterranean Action Plan). Looking at the characteristics, the most recent trends and the unexplored potential of organic agriculture, it can be stated that all the conditions exist for the organic sector to get integrated into the present dynamics of the Mediterranean agrifood systems giving a significant contribution in terms of innovation and sustainability.