In Colombia, quarantine and biosecurity measures were decreed to avoid contagion due to the COVID-19 pandemic beginning on March 24, among which is the promotion of social distancing. This has caused the use of digital media to carry out activities that were previously carried out in person, such as marketing. For this reason, people started looking for alternatives that would avoid social contacts, like digital media, which have become a channel that promotes food security, fair trade, and direct purchases from small producers in the cities.