FAO helped to enhance diversification and competitiveness of Albanian smallholders through the promotion of agritourism and digitalization in the agrifood sector. The one-year project, which ended recently, targeted three pilot areas in the country (Belsh, Melesi Madhe, and Korca).

For real impact, the project combined training and knowledge sharing leading to the development of a position paper on agritourism and a vision for the digital transformation of agriculture.

Local and national partners gained knowledge on diversifying their agricultural production and activities, whether on-farm or off-farm, which contributed to rural development and income generation of smallholder farms. Extension service specialists and small-scale farmers received training on how to optimize agrifood value chains, to diversify production, and market sustainable agricultural products.